I have a feeling I am about to open a can of worms in this blog post and would like to state from the outset that I am sitting so firmly on the fence on this one that I have splinters in my bottom!
How you price your products and how you, and others, value your work is a hugely complex subject. You cannot simply say ‘I deserve to earn £10/hour, therefore that jumper I knitted should be £500’. Maybe it should be but will anyone pay that? What are your competitors charging? And in your £10/hour have you factored in the hours of training and skill development you have done? Fundamentally do you want to make money or do you want to make a living?
We could debate this for hours but I think I have found a really good example to highlight some of the dilemmas we all face. Wool and the Gang is a very visible brand with fantastic imagery and a great story. I feel they are firmly aimed at the fashion market and the upper end at that. Have a look at their website and you will see what I mean.
Here is a lovely chunky plaid cowl pattern of theirs.
And here is another one, this time by Franklin Habit who is an internationally renowned designer.
There is no question that either copied the other, this is a very common way of creating a plaid effect in knitting. What I want to draw to your attention is that one pattern is free (although the designer would have been paid $70-100) and one costs £10 if you download the pattern. To put this in context, the average cost of a knitting pattern on Ravelry is £3-4.
Maybe we could all learn from WATG who are setting a price they think is fair for their experience and skill. Or have they out priced themselves in an already cluttered market? Is Franklin devaluing himself by being associated with free downloads or is he cleverly brand building?
I would love to know what you think and any other examples you can find.